Our Story

Living abroad from your favorite team can make it almost impossible for sports fans to find gear and merchandise. Anfield Shop's founders, Josh and Alisha, experienced this struggle firsthand when they couldn't locate Official Liverpool gear in the Seattle area or North America. Determined to connect dedicated fans with licensed LFC merchandise, they launched Anfield Shop in 2010 with a small (but mighty) initial inventory.

As the orders and requests poured in, Anfield Shop grew and evolved into a full-time operation. By 2012, strangers were spotted wearing their licensed LFC gear, and the shop set their sights on becoming the largest and best Liverpool FC shop in North America. Their dream became a reality by 2018 when Anfield Shop relocated to a larger headquarters near Seattle and hired a team of passionate Liverpool fans to assist with operations. We even hosted pop-up shops in various locations throughout the country.

Despite their expansion, Alisha and the team remain dedicated to maintaining small business values, treating each customer like family, and producing garments with state-of-the-art direct-to-garment printing equipment for carbon neutrality and eco-friendliness. Anfield Shop prides itself on offering licensed gear for everyone, creating an environment and product made by Liverpool supporters, for Liverpool supporters. They strive to make every customer feel welcomed by a community of LFC fans who share their passion but cannot call L4 home.

Order after order, request after request, the Anfield Shop began to take stride into becoming a full-time operation. By 2012, Josh and Alisha began to see strangers wearing their licensed LFC gear out and about. Smashing goal after goal, the Anfield Shop began to prepare for its next feat: to become the best and largest Liverpool FC shop in all of North America.

By 2018, Anfield Shop had moved their headquarters to a larger location near Seattle, and hired a team of passionate Liverpool fans to help carry out operations. Hosting pop-up shops in various locations around the country, Anfield Shop has rapidly become the trusted North American provider for all things LFC, and the Official LFC Store.

Despite the expansion and growth, Alisha and the team have always made it their purpose-driven mission to maintain small business values. Each customer is treated like family and each garment is created using state-of-the-art direct-to-garment printing equipment to ensure that production is carbon neutral and eco-friendly, unlike major merchandise competitors.

Anfield Shop is proud to stock licensed gear for everyone. Top to bottom, the Anfield Shop strives to create an environment and product by Liverpool supporters, for Liverpool supporters. Every step of the process, from design through production is carried out to make each customer feel welcomed by a community of LFC fans who cannot call L4 home.

Our Team

Giving Back

Giving back to the city and people of Liverpool has been a huge priority for us since we started the shop. The following are just a few of the important organizations that we support with donations and fundraisers.