For any sports fans living abroad from their home team, finding gear and merchandise can be an impossible task. No strangers to this struggle, Anfield Shop Founders Josh and Alisha found themselves unable to find Official Liverpool gear in the Seattle area or North America. Eager to bridge the gap between dedicated fans and access to Official LFC merchandise, Josh and Alisha launched the Anfield Shop in 2010, with merely a dozen products in stock. What happened next was the beginning of something greater than either of them could have anticipated.
Order after order, request after request, the Anfield Shop began to take stride into becoming a full-time operation. By 2012, John and Alisha began to see strangers wearing their licensed LFC gear out and about. Smashing goal after goal, the Anfield Shop began to prepare for its next feat: to become the best and largest Liverpool FC shop in all of North America.
By 2018, Anfield Shop had moved their headquarters to a larger location near Seattle, and hired a team of passionate Liverpool fans to help carry out operations. Hosting pop-up shops in various locations around the country, Anfield Shop has rapidly become the trusted North American provider for all things LFC, and the Official LFC Store.
Despite the expansion and growth, Alisha and the team have always made it their purpose-driven mission to maintain small business values. Each customer is treated like family and each garment is created using state-of-the-art direct-to-garment printing equipment to ensure that production is carbon neutral and eco-friendly, unlike major merchandise competitors.
Offering a wide array of options, from one-of-a-kind pieces to stateside and international companies, Anfield Shop has licensed gear for everyone. Top to bottom, the Anfield Shop strives to create an environment and product by Liverpool fans, and for Liverpool fans. Every step of the process, from design through production is carried out to make each customer feel welcomed by a community of Liverpool fans who cannot call L4 home.
Through proof of concept, Anfield Shop has shown that small businesses can truly do big things while still providing that unique care and attention to detail.