It's official. We're official.

by James Doig

Anfield Shop Established as Liverpool Football Club’s Premier Licensed Retail Partner With Multi-Year Agreement

Women-Owned and Run Soccer Licensing & Branding Company, Skyhawk Press, Becomes Liverpool Football Club’s First North American E-Commerce Partner


(Poulsbo, Washington)Skyhawk Press is proud to announce a multi-year agreement with Liverpool Football Club to become its first licensed retail partner in North America.

The partnership will see Skyhawk Press offering a dedicated fulfillment option for Liverpool FC merchandise via its e-commerce site,   

As LFC’s exclusive online retail partner in North America, will give supporters access to the Nike replica kit as well as authentic Liverpool FC merchandise, apparel and fashion accessories.

Enabling more fans in the region to access official club merchandise, the mission of the Anfield Shop platform has been to provide North America with top quality official merchandise for over a decade.


Anfield Shop began from fans, for fans. Starting as an online solution with only a dozen pieces in inventory, Anfield Shop has seen an exponential amount of growth due to the ever-present demand from adoring Liverpool FC fans.  



The announcement of this long-anticipated partnership falls on the tenth anniversary of Anfield Shop.  Mike Cox, Director of Merchandising at Liverpool FC, said: “We’re delighted to welcome Skyhawk Press to our global football and retail family. Partnerships like this are incredibly important to the club to ensure that we can reach all our supporters who are based across the world.  “Our new relationship with Skyhawk Press will enable us to continue to grow our retail operations in North America and the surrounding regions, so our fans can purchase our whole range of official merchandise and feel closer to their favorite club.”

Partnering with Liverpool FC seemed like a dream for CEO Alisha Weiss only a few years ago, but Anfield Shop’s mission and values have pushed them over the top to become the new gold standard for North American fan’s needs.

"As a Liverpool fan, this is a dream come true. Weve had such an incredible time working with the club over the last decade; starting with licensed products to now becoming an official retail partner. This agreement will enable us to continue to serve the best fans in the world in the United States and Canada with the same merchandise theyll find in Merseyside, in addition to items catered towards life as a fan who follows the team from thousands of miles away,”  -Alisha Weiss Skyhawk Press CEO.

Harnessing attention from media and investors alike; Skyhawk’s unique integrated e-commerce model for licensed team gear is breaking the norm and creating an industry all on their own, making it known that small businesses can thrive in the sports space without reliance on big-box companies.

Through proof of concept, dedication to the craft, and unwavering commitment to the Liverpool FC fanbase; Anfield Shop’s purpose-driven vision is finally coming to fruition after ten years of hard work.

To learn more about Anfield Shop or browse their exclusive merchandise, please visit:

About Anfield Shop

Founded by Alisha and Josh Weiss, the Anfield Shop was borne from fandom. Living in Seattle and Liverpool Football Club fans, the merchandise was hard to come by. Recognizing the dire need for a North American distributor for fan gear, Alisha and Josh launched with about a dozen official LFC products. As requests began to flood in, they began to truly realize the massive size of the market for Liverpool fans in the United States. From concept, to design, production, and fulfillment; Anfield Shop offers a top-tier line of licensed items that are straight from the perspective of fans who cannot call L4 home.

Additionally, Anfield Shop carries a vast selection of items from stateside and international companies, as well as items direct from Liverpool FC retail. Since their founding, Anfield Shop has had their sights set high on becoming the largest distributor for Liverpool Football Club across North America; and as 2021 quickly approaches, they are well on their way to achieving that goal.


Facebook: @anfieldshop

Instagram: @anfieldshop

Twitter: @anfieldshop

For more information or press inquiries, please contact or 360.598.2211 

Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Popular posts