Category Archives: 23 Foundation

A Guide to Buying Liverpool FC Signed Items & Memorabilia

Josh here.  After receiving a bunch of emails from customers asking questions about buying signed Liverpool FC items and buying memorabilia, I figure’d I’d write an article about our experience in over 10 years of collecting.  We’ve bought dozens of items ranging from signed pictures, to match-worn shirts and boots.  We’ve made mistakes along the way and learned who and what to avoid.  Here’s what we’ve learned:

1. Lesson #1: If you can buy an item that supports a player’s Foundation or Charity, do it.  We are huge supporters of Jamie Carragher’s 23 Foundation.  They work unlike any other group out there to truly give supporter’s a chance to own quality items.  They even do dedications.  Jamie’s charity often pictures Jamie with the signed items, as shown on right.  We’ve got a lot of their gear at the shop, with 100% of the purchase price going to them.  Charities like the 23 Foundation (and the new Daniel Agger Foundation) offer a COA from them for their items, ensuring that you know it is authentic and that your purchase is going to a great cause.  Authentic merchandise and all of your money goes to charity.  A win-win.

2. Avoid eBay (most of the time).  If you see a multi-signed Liverpool jersey on eBay for $200 or less, more than likely it’s  fake.  Look at the pen marks.  Is the pressure the same for every signature?  Fake.  Are all of the signatures spaced evenly and look a little too good?  Fake.  When in doubt, ask questions.  It’s next to impossible to get the entire squad of LFC to sign a jersey (unless it’s been issued from LFC and those are only given to charitable organizations to raise money).  If you’re looking at a seller that has lots of them for sale (or has sold a lot of them), it’s not real.  An example above is a fake signed shirt.  Look at the signatures.  Spaced too perfectly and the pen weight is all the same.  That being said, there are reputable people on eBay.  We can recommend some on request.

3. Players are increasingly turning to signing sessions.  Companies out there like A1 Sporting Memorabilia and Exclusive Memorabilia, etc are paying and arranging for private signing sessions with players.  These signing sessions are brilliant because they get the player in a calm, relaxed atmosphere so you know that the signatures are clear and come with a COA.  You can get items ranging from signed shirts to signed photos celebrating key moments in LFC history.  We’ve worked with both A1 Sporting Memorabilia and Exclusive Memorabilia (and stock their items in our shop) and their names are very well-known in the memorabilia business.  Pictured at left is a signed Steven Gerrard Carling Cup Program from A1 Sporting Memorabilia.

4. For Liverpool FC items there is a website out there called The Boys Pen ( dedicated to eradicating fake signed items and offering up signed items from folks on the forum who get items signed at Melwood, Anfield, and catching players all over.  It’s a great place to head to if you’re just starting to build a memorabilia collection or if you want to have your existing one grow.

5. What is a COA?  A COA (Certificate of Authenticity) is just a piece of paper.  Anyone can create one.  The issue is what’s behind it.  A COA from Liverpool FC, the 23 Foundation, Daniel Agger Foundation, ensure that your purchase is protected and can appreciate throughout the years.  A COA from “Bob’s Memorabilia Company”, not so much.

6. Provenance.  Provenance is how the item in question came to be.  If you’re buying a match-worn jersey from a player…there better be a pretty good story or reason to how the person came to own it since it is such a rare item.  It’s never a bad idea to ask as many questions as it takes until you feel comfortable.  For match-worn shirts we recommend as the best folks out there for match-worn gear.

7. Retro Reds: The Absolute best in the business for the former legends of Liverpool FC is  Retro Reds.  Their site can be found here:

As always, let us know if you have any questions…There’s nothing worse than feeling like something you spent a lot of money on isn’t authentic.  The old adage is true.  If it sounds too good to be true, it probably is.

New Items – Go Back to School in Style!!!

Hi everyone,

Well, it’s hard to believe that it’s mid-August, and for those of you with kids, it’s almost back to school time!  The Anfield Shop has new and exciting items to help ease that transition from summertime to academics!  We have new t-shirts, bags,  and new player items.   We’re also pleased to be part of the LFC Foundation for a special raffle – read on below for more details!

For a fun t-shirt, the Anfield Shop proudly announces the “yellow submarine” shirt.  $10 of the proceeds go to the Jamie Carragher 23 Foundation.  The Anfield Shop is the only place you can find this shirt, so be the first of your friends to own it.  The cost is $24.  Sing along with me “we all dream of a team of Carraghers…” – well done!!!

The shop also carries several bags of different sizes to help you carry your gear, books or whatever else you might need.  Some examples of the bags are backpacks for $22, or an official LFC holdall bag for $40.

Go back to school in style with an official LFC hoodie.  The hoodie is grey, with red stripes, and costs $80.00.  It is made of 100% Cotton and is a yarn dyed stripe hoody zip thru sweat in peached fleece with an ecru marl waffle lined hood and chunky drawcords. The hoody has a large red bird chest embroidery and LFC branded metal zip. Vintage back neck label and raw edge seams.  **Note: Because this hoody is imported from the UK, please consider ordering a size LARGER than your traditional US size.

Celebrate the new signing of two new LFC players, Fabio Borini and Joe Allen.  Their shirts are available now for $100 and the name and number are identical to the shirts worn by the players themselves.

Finally, we are proud to be part of the LFC Foundation and are offering the match-worn jersey that Jon Flanagan wore at the Fenway match in July.  The shirt is signed by Jon.  What an awesome way to get a piece of LFC history, while helping out a great charity at the same time.  You can place a bid here.

Everything is going great at the Anfield Shop, and we continue to get in new items – almost on a daily basis.  Be sure to check back to our site often for the latest and greatest LFC items.  Remember, we offer free shipping (to the US only) on orders over $75.00.  Thanks for all of your support, and here’s looking to a great season for LFC Football!

Until next time,


New Commemorative Shirt Celebrating Jamie Carragher’s 700 First Team Appearances!!!

Hi everyone,

Well, he’s done it!  Jamie Carragher has achieved the fantastic achievement of 700 first team appearances!  To commemorate this achievement, we are offering a very special shirt!

The shirt is signed by Jamie on the front and the back, and replicates the exact shirt and lettering (Europa League Lettering) which Jamie wore against FC Gomel for his 700th game!  It is also embroidered with the dates for Middlesbrough (debut 1997) and the FC Gomel game (2012).

You can also choose to either have “Carra” and “700” or “Carragher” and “23” on the back (see pictures for the different options).  This limited edition shirt sells for $220, which includes shipping.  The shirt comes with a certificate of authenticity as well.

This shirt will be a treasure to have and is a wonderful celebration of Jamie’s career.  Be sure to place your order today as quantities are limited!  Additional pictures of the shirt are displayed below.

Purchase it here.

Until next time,


After Fenway – Anfield Shop is Here for You!!!

Hi everyone,

WOW!  What else can be said about the awesome match between Liverpool FC and  AS Roma?  Even though the final score wasn’t on our side, the sea of red in the seats of Fenway Park is something that I will remember for the rest of my life!  How exciting to be sitting amongst other LFC fans – cheering on the team that we love!  How thrilling to watch the players we have grown to admire (Stevie G, Jamie, and others)  – while examining the new players (Adam Morgan and Raheem Sterling to name a few) that yearn to lead the team into greatness into the future!  Many of you were there in person, many watched on television – all for the love of Liverpool Football!

Now that you’re back, I just wanted to take some time to remind everyone that The Anfield Shop carries over 500 (yes, 500!) items – all Liverpool Football!  Yes, the jerseys are in – and we’re proud to be associated with Warrior.  However, the shop offers SO much more, much more than you saw at Fenway, much more than you probably realized!

Everyone loves t-shirts, and The Anfield Shop carries many different styles and colors of t-shirts – all the t-shirts listed below are exclusive to the Anfield Shop!  All shirts are made of 100% fine jersey cotton and have a durable rib neckband.  Here’s an example of what you can find at the store:

We’re proud to offer the Liverpool You’ll Never Walk Alonet-shirt in Navy for $18.  This is one of the best-looking t-shirts we’ve ever seen.  The softest, smoothest, best-looking T-shirt available anywhere.  Classic American Apparel navy blue shirt featuring a the famous “You’ll Never Walk Alone” in a distressed red and white coloring.

Next we have a black t-shirt with Liverpool Est. 1892 on the front for $22.  This Classic American Apparel black shirt also features a white Liverbird design.  How about a grey t-shirt?  We offer a Classic American Apparel grey shirt featuring a the famous “You’ll Never Walk Alone” in red coloring, also for $22.

The famous slogan “You’ll Never Walk Alone” crest is on the front of the next t-shirt, and it is offered in black and red.  These shirts are $22.  The stately Liverbird is on the front of this great t-shirt, which is also offered in black or red.

Again, all of these t-shirts are exclusive to The Anfield Shop – you won’t find them anywhere else!  Be the first to own one of these awesome t-shirts.  Be sure to let your LFC friends know about us as well, and follow the shop on twitter and Facebook for special savings and contests.

Watching the game at Fenway with all of the LFC supporters made me realize how proud I am to be an LFC fan!  Join up with The Anfield Shop and show your pride as well!  The Anfield Shop is a shop for Liverpool fans by Liverpool fans – what could be better?

Until next time,


New Items Just Added – Check Them Out!!!

Hi everyone,

We’re happy to announce the addition of several new items to our shop and are proud to be teamed up with Warrior to offer their line of LFC products!  The first item is an Official Liverpool FC Purple Warrior Scarf.  Gear up with this great scarf and support the Mighty Reds in style!  The cost is $22.00.

We are also offering an Official FC Warrior Adult Short Sleeve Shirt 12/13 signed by Jamie Carragher!  Jamie Carragher and the 23 Foundation have the new Warrior shirt available.  The shirt can be personalized on the front (as the example shown in the picture on the website).  The shirt is a brand new official Warrior product and will be sent by recorded mail directly from the UK. For a personalized shirt the price is $180, if you just want a signature the price is $150. Each shirt will be accompanied by the 23 Foundation’s Certificate of Authenticity and will never lose it’s value.

Planning a party soon?  This set of 8 party hats is perfect for guests at birthday parties, watching the match, and more!  The cost is $6.00.  If you need party bags, this set of 8 loot bags is perfect to bring home gifts from your birthday party (or any event!).  The price for the 8 bags is $6.00.  What die-hard fan of the Mighty Reds wouldn’t love to be surrounded by Liverpool FC balloons?  Add a Reds touch to your birthday party, anniversary, match parties and more with these Official LFC foil balloons!  The price for the balloons is $6.00.

Finally, this is one of the coolest products that we’ve seen in a long time.  A mini foosball Liverpool table!  Perfect for those who want to play table football but don’t have the space for a full-size table, or want the portability to take it anywhere.  Perfect for a game room!  The cost of this awesome table is $75.00.

We will continue to get new items from Warrior so be sure to check back to our site often!  Be sure to follow us on Facebook and Twitter as well!

Until next time,




Limited Edition Prints from the 23 Foundation!

Hi Everyone,

The Anfield Shop is excited to announce the details of the Christmas 2011 charity promotion in aid of the Jamie Carragher 23 Foundation which helps the kids in Merseyside.  Please read the details below, and take advantage of this great promotion!

Special Limited Edition set of 3 prints

Special Limited Edition set of 3 signed, mounted and framed prints can be purchased individually (£75 each) or a set for £195 for all 3. Shipping in the UK is £25 for 1 or £35 for all 3. Shipping outside of UK is £35 for 1 and £55 for all 3. Size of the frame is 16.5 inches x 16.5 inches (42×42 cm).

Presented in a beautiful silver frame there are only 100 of each available and each one has been individually signed in silver pen by Jamie Carragher (the signature is not printed on). Each one is numbered and comes with a special commemorative certificate of authenticity.

To order please go to and click on the “personally signed by Jamie Carragher” link in the middle of the page. Please select all 3 prints as a set of 3, or select print A, B or C if buying individually (All proceeds go to our kids charity).

A special occasion for Liverpool FC and Jamie Carragher

On the 9th of May 2011, Liverpool FC enjoyed an emphatic victory by 5 goals to 2 against Fulham at Craven Cottage.

It was an extra special occasion for Captain Jamie Carragher who made his 666th appearance for the club, surpassing Emlyn Hughes and Ray Clemence into sole second place in the all-time appearance list for Liverpool FC.

These special limited edition prints, signed by Jamie Carragher (in aid of his charity) are to commemorate this fantastic achievement.

Don’t forget that the Anfield Shop is still offering a holiday special of $20 off of every $100 in orders.  Go to their site now ( and look at all of the outstanding holiday items and gifts – place you order today to ensure delivery in time for the holidays!  They have a wide variety of gifts for everyone on your list – don’t forget to order something for yourself!