Author Archives: anfield

5 Winter Essentials for any LFC Fan

Over the last seven years we’ve seen a lot of great Liverpool FC merchandise introduced and we tend to get asked what our favorite items are.  So we’ve compiled a list to help out those who are looking for a little shopping inspiration or who definitely want to give a great gift for the LFC fan in your life.

1. Premium Raschel Blanket.  There are blankets and then there are extremely soft blankets.  This is the latter.  We designed this blanket in-house as we wanted something that could fit in any room but also have the crest nice and large.  I’m currently wrapped up in it right now as I write this post.  It’s extremely large at 50″ x 60″ and perfect for home, camping and more.




2. Mohamed Salah Jersey: We’ve got the best player in the league and introduced a special edition of the jersey featuring arabic lettering that has been quite popular.  This year’s jersey has a special badge celebrating the 125th anniversary and is one of our favorite New Balance jerseys.




3. 125th Anniversary Box Set & Tie: We’re big fans of tie and cufflink box sets.  If you have to wear something more formal what’s better than in a classic red tie and paired cufflinks?  Like the above this item features the 125th Anniversary badge which makes it even more special.



4. Black inlaid license plate frame: Shameless plug: We designed this license plate frame and we love it.  A lot.  It’s on all of our cars and the black has a little bit of an understated look to it but the quality is top-notch and it’s one of our favorite items in the shop.



5. Calgary Beanie: ’47 makes incredible headwear products and this calgary beanie is no exception.  It’s so warm but doesn’t itch like less-quality beanies.  Perfect for the snowy days or even just bad hair days.



7 goals on a Tuesday and other great Liverpool things…

Champions League matches are a bit of a treat for North American fans.  We can suddenly enjoy ‘long lunches’ or perhaps a planned appointment to tune in to our favorite team.  As with any game sometimes there are highs and sometimes lows – but today wasn’t any ordinary day. No, today Liverpool dominated Slovenia’s Maribor and finished their away leg 7-0 victors.  Multiple players scored a brace including Firmino and Salah.

In the spirit of all things amazing on a Tuesday we’re proud to announce the latest release at the shop – an exclusive poster print with the majority of the proceeds to be donated to the Liverpool FC Foundation.

Many stateside fans will recognize the LFCF as it has conducted clinics and events on the club’s stateside tours.  We’ve been able to help with some fundraising in the past but got this idea to create something based on an image that you’d want to stare at all day and thanks to design genius and fellow fan Carlos Oliva we have something that is a perfect addition to any Liverpool fan’s wall.

The poster ships unframed and in a separate protective cardboard tube.


We’re 7! Thanks from all of us!

It’s so hard to believe that we’re 7 years old!  We started in our spare bedroom with the goal of making it easier for North American LFC fans to get great merchandise.  From there we’ve added our own in-house production in addition to continuing to source items from official licensees all over the world.

Thanks from all of us,

Josh, Alisha, Denise, Diana, Andrew, Julie, Ashlee, and Ryan.

Introducing the New LFC Balance Pitch Black Collection

TLiverpool pitch black jersey.he Anfield Shop is proud to announce it is stocking the new Liverpool FC New Balance Pitch Black range.  This extremely limited supply jersey will be available for pre-order starting on September 18th and we will start shipping out preorders on the worldwide release date of September 21st.

We measured the jersey and included a sizing chart when ordering so make sure you have your best fit before ordering.

So grab yours before it’s gone!

International Break Concludes: Back to Business for LFC

International breaks are always a bit of a nervy time.  Will players get injured?  Will we keep the great momentum going from the start of the season?  Now adding in the transfer window and you’ve got one very nervous crew here at the shop.  But today, on this Labor Day, we say goodbye to international break and hello again to the Premier League season!

The good news is that behind the scenes, we’ve been busy.  New shipments from New Balance continue to arrive expanding on the training range with heavier jackets and incredibly soft hoodies.  Our new collection of t-shirts is at the club undergoing approvals and we hope to launch those soon.  Finally we’re close to receiving our order of the Champions League lettering which will allow us to offer the full Liverpool FC Champions League jersey just like you would get in Merseyside.

That’s all for now and we’ll make sure to post stock updates as well as new arrivals on social!

The Anfield Box: One year in and we’re only getting started…

Anfield Box Liverpool FC Subscription Box

The Anfield Box is the first and only licensed subscription box service for Liverpool FC fans in North America.   Creating products that celebrate the club and offer fans who want more access to exclusive content and merchandise is our top priority.  We scoured the globe for rare LFC merchandise and even took a trip to Melwood in March to prepare for the May box release.  This special relationship with the club lets us find and create from scratch, one-of-a kind items that we can share with you.

So what’s in store for the next box release? “We’re including something that I don’t think anyone would expect in the August box,” says Managing Director, Alisha Weiss. “It’s the start of the season after all and I think everyone has missed LFC in their lives.”

2017/2018 Liverpool FC New Balance Jersey: Your guide to the best fit

The new 2017/18 New Balance Liverpool jersey is turning heads with its stylish look and retro details.  Ordering from the shop is easy but we want you to get the best fit so we got out our tape measures and took a look at the new releases of the home, elite and ladies versions of the jersey.

You’ll find all of the measurements detailed at left and if you have any other questions just let us know by either calling the shop or sending an email.

All of the jerseys come to us blank from New Balance and we have a full custom shop to add names/numbers/patches/etc but as you can imagine the possibilities are endless!  Twitter handles, nicknames, favorite players (Stevie G!), anything is possible on your new 2017/18 Liverpool FC jersey.

All measurements are in inches.

Anfield’s new Main Stand: Vintage Modern

LIVERPOOL, ENGLAND - AUGUST 12:  (THE SUN OUT, THE SUN ON SUNDAY OUT) Jordan Henderson of Liverpool during a training session at Melwood Training Ground on August 12, 2016 in Liverpool, England.  (Photo by Andrew Powell/Liverpool FC via Getty Images)

LIVERPOOL, ENGLAND – AUGUST 12: (THE SUN OUT, THE SUN ON SUNDAY OUT) Jordan Henderson of Liverpool during a training session at Melwood Training Ground on August 12, 2016 in Liverpool, England. (Photo by Andrew Powell/Liverpool FC via Getty Images)

When we started the shop back in 2010 there was a lot of buzz about a new stadium at Stanley Park.  As history buffs we were excited with something big and bold but also sad to think of a life without Anfield.  We even thought would our shop name make sense if there wasn’t an “Anfield”?  When John Henry and the gang took over the reigns of the club and mentioned that they instead wanted to redevelop the historic ground we were elated.  And having seen the Fenway Park improvements we knew that it would be done incredibly well.

This weekend marks the first home match of the season with the new stand, with reigning Premier League Champions Leicester City visiting the new Fortress Anfield.  From all accounts and photos we’ve seen it looks stunning.  Can’t wait to see the crowds and hear the noise.

Headed to Anfield soon?  Give us a shout in the comments and let us know what you thought.