Introducing the New LFC Balance Pitch Black Collection

TLiverpool pitch black jersey.he Anfield Shop is proud to announce it is stocking the new Liverpool FC New Balance Pitch Black range.  This extremely limited supply jersey will be available for pre-order starting on September 18th and we will start shipping out preorders on the worldwide release date of September 21st.

We measured the jersey and included a sizing chart when ordering so make sure you have your best fit before ordering.

So grab yours before it’s gone!

International Break Concludes: Back to Business for LFC

International breaks are always a bit of a nervy time.  Will players get injured?  Will we keep the great momentum going from the start of the season?  Now adding in the transfer window and you’ve got one very nervous crew here at the shop.  But today, on this Labor Day, we say goodbye to international break and hello again to the Premier League season!

The good news is that behind the scenes, we’ve been busy.  New shipments from New Balance continue to arrive expanding on the training range with heavier jackets and incredibly soft hoodies.  Our new collection of t-shirts is at the club undergoing approvals and we hope to launch those soon.  Finally we’re close to receiving our order of the Champions League lettering which will allow us to offer the full Liverpool FC Champions League jersey just like you would get in Merseyside.

That’s all for now and we’ll make sure to post stock updates as well as new arrivals on social!

The Anfield Box: One year in and we’re only getting started…

Anfield Box Liverpool FC Subscription Box

The Anfield Box is the first and only licensed subscription box service for Liverpool FC fans in North America.   Creating products that celebrate the club and offer fans who want more access to exclusive content and merchandise is our top priority.  We scoured the globe for rare LFC merchandise and even took a trip to Melwood in March to prepare for the May box release.  This special relationship with the club lets us find and create from scratch, one-of-a kind items that we can share with you.

So what’s in store for the next box release? “We’re including something that I don’t think anyone would expect in the August box,” says Managing Director, Alisha Weiss. “It’s the start of the season after all and I think everyone has missed LFC in their lives.”

2017/2018 Liverpool FC New Balance Jersey: Your guide to the best fit

The new 2017/18 New Balance Liverpool jersey is turning heads with its stylish look and retro details.  Ordering from the shop is easy but we want you to get the best fit so we got out our tape measures and took a look at the new releases of the home, elite and ladies versions of the jersey.

You’ll find all of the measurements detailed at left and if you have any other questions just let us know by either calling the shop or sending an email.

All of the jerseys come to us blank from New Balance and we have a full custom shop to add names/numbers/patches/etc but as you can imagine the possibilities are endless!  Twitter handles, nicknames, favorite players (Stevie G!), anything is possible on your new 2017/18 Liverpool FC jersey.

All measurements are in inches.

Anfield’s new Main Stand: Vintage Modern

LIVERPOOL, ENGLAND - AUGUST 12:  (THE SUN OUT, THE SUN ON SUNDAY OUT) Jordan Henderson of Liverpool during a training session at Melwood Training Ground on August 12, 2016 in Liverpool, England.  (Photo by Andrew Powell/Liverpool FC via Getty Images)

LIVERPOOL, ENGLAND – AUGUST 12: (THE SUN OUT, THE SUN ON SUNDAY OUT) Jordan Henderson of Liverpool during a training session at Melwood Training Ground on August 12, 2016 in Liverpool, England. (Photo by Andrew Powell/Liverpool FC via Getty Images)

When we started the shop back in 2010 there was a lot of buzz about a new stadium at Stanley Park.  As history buffs we were excited with something big and bold but also sad to think of a life without Anfield.  We even thought would our shop name make sense if there wasn’t an “Anfield”?  When John Henry and the gang took over the reigns of the club and mentioned that they instead wanted to redevelop the historic ground we were elated.  And having seen the Fenway Park improvements we knew that it would be done incredibly well.

This weekend marks the first home match of the season with the new stand, with reigning Premier League Champions Leicester City visiting the new Fortress Anfield.  From all accounts and photos we’ve seen it looks stunning.  Can’t wait to see the crowds and hear the noise.

Headed to Anfield soon?  Give us a shout in the comments and let us know what you thought.

US LFC Tour: Take your experience up a notch and support the LFC Foundation!

Screen Shot 2016-07-09 at 10.38.00 AMAs you know, before each match LFC players walk out with children (called mascots – unlike the typical ‘mascot’ that we are used to seeing in sporting events stateside). The LFC Foundation is auctioning off mascot opportunities for their upcoming tour matches. Want your child to walk out with the players before the match in Santa Clara? Bid now!

This auction is for the incredible opportunity for your child to be an official mascot for Liverpool FC. The mascot experience will take place on Saturday 30th July at the Levi Stadium, Santa Clara, USA for the Liverpool FC vs AC Milan match – 19.00 Kick Off.

The prize includes:

  • Two General Admission tickets for the match
  • Official Liverpool FC mascot place for the match against AC Milan
  • Liverpool FC 2016/17 Junior Kit
  • LFC International Adult and Junior Membership (2 adults & 2 children)

The mascot must be between the ages of 7 and 14 years old.

All winners will be expected to make their own travel arrangements to and from this event.

I’m a US LFC fan and want to go to Anfield. How do I get tickets?

We get asked quite a bit about the best way to get tickets at Anfield.  Trying to get tickets is unlike anything you’ve encountered here in the US as there is no ticketmaster or secondary market (that is legal).  All Premier League clubs are strict on scalping as it is illegal in the UK.  We’ve heard horror stories of fans spending thousands of dollars on fake tickets only to end up watching the match at a bar in the city.  Depending on the match, tickets can be easily sourced and you can get some really great seats.  In an effort to provide as much detail as possible we’ve included the following FAQ guide to your first match at Anfield.

Option 1: Join your local OLSC (official liverpool supporters club).  Find the closest city to you and then sign up as you can get access to their ticket allocation.  That is by far the easiest way.  I think membership at most is <$25/year.  Most have websites/facebook and are active on social media as well.  Unsure as to which is the closest to you?  Here is the list of all OLSC’s.  OLSC’s are given ticket allocations twice a year – in August and then in December.  So make sure to sign up and make sure that you are on the email list to ensure you get your request in.  Tickets are not guaranteed although the club does set aside tickets directly for OLSC members.

Option 2: Hospitality packages.  There are two main types of hospitality packages – one that includes lodging and those without.  If you need a place to stay in Liverpool you can get a whole package of a hotel and tickets through Thomas Cook (kind of like a Holiday Inn). .  Thomas Cook has partnered with LFC and offers match deals with almost every game.  The  other hospitality packages include a meal or experience and can be found here:  They can go up in pricing depending on the ‘package’.  We’ve done the Reds Bar one which the seats were phenomenal and we didn’t want any perks or meals so it was nice.

Option 3: Quest Travel has started doing dedicated inclusive trips to Liverpool that includes really great meet and greets with former players.  Check out their site here to see what they are planning for 2016/17.

Option 4: Official membership.  The club offers a couple different membership options that give you access to tickets.  The full membership will get you access to tickets – the international membership will not.  Ticket allocation is a bit tricky and is done via a lottery and loyalty built on attendance at previous matches so we’ve never been successful getting tickets this way.  But it is an option.

The key things to remember when heading to your first match at Anfield.  This is SUPER IMPORTANT:

1. Match dates can change.  This is a hard lesson as most people know that short of major storms or snow – here in the US, the game will go on.  In the UK – games can move around up until about a month before the game is played.  We’ve heard from many fans who had to miss out when the game they had tickets for was moved to months away or a couple days later when they were due to fly home.  So while it is definitely good to plan ahead – realize that you might have to be a bit flexible and the airlines won’t really be helpful if you need to change tickets as a result.

2. Don’t buy tickets from any of the other ways above.  There are no legitimate professional reseller places in the UK.

3. When you get inside and it’s time to start the match, put your camera down and hold up your scarf and sing You’ll Never Walk Alone as loud as you can.  It’s one of the most incredible things we’ve ever seen.  Goosebumps every time.

4. Certain matches are easier to attend than others.  If we wanted to go see the Merseyside Derby, even with all of our contacts with the shop, we still would not have a great likelihood of getting a ticket.  So choose accordingly.  We’ve seen West Ham at Anfield quite a few times and been completely happy nonetheless.

5. PLAN AHEAD – You might get lucky if you decide a couple weeks or a month away to head to Merseyside but you can save yourself a lot of stress and anxiety by looking at the fixture list and picking what would be a good time.  But as mentioned above the calendar can change if there’s an FA Cup or League Cup match that pushes a PL game back.

Any other questions, let us know.

Why buy your 2016/17 Official Liverpool FC Jersey by New Balance from The Anfield Shop?

MT630001HRD_1Here at the shop we love all things Liverpool FC.  We spend our days making sure that we have the best selection of LFC merchandise and that our customers have all the information they need to pick out the best products.  With today’s launch of the new Official Liverpool FC home jersey made by New Balance we want to make it easy for customers to pick up the new jersey and get ready for the upcoming season.  So why buy your jersey from

  1. These are official!  When you buy your jersey here you are getting a jersey that we get direct from New Balance and the same jersey that is on sale at the main club shops in Liverpool.  Avoid counterfeit products as they are inferior quality and most are known to disintegrate after a single wash.  Buying official merchandise also supports the club.  When you receive your jersey you’ll notice the quality in the detailing, fabric, printing and style.  New Balance raised the bar this year with their performance apparel and this jersey reflects those efforts.Note: This year New Balance also introduced an ‘elite’ version of the jersey which is what the players will be wearing on the field.  We also will have that version of the jersey available.
  2. MT630001HRD_5MT630001HRD_8Custom printing: We stock the full range of SportingiD Premier League names, numbers and patches.  These are the exact size and material that the players wear on their jerseys.
  3. No customs duties: When you order from us we ship your order from our store just outside of Seattle, WA.  Almost all orders ship the same day they were placed. Most orders arrive within a couple of business days and you don’t have to worry about paying any import duties or taxes.
  4. Free shipping All 2016/17 jersey orders are eligible for fast and free shipping!
  5. Support a small business: We are a family-run business and proud to be a unique store dedicated to all things LFC. What’s better than having a store for LFC fans run by LFC fans?
  6. MT630001HRD_4Support your OLSC (Official Liverpool FC Supporters Clubs): We regularly sponsor events and giveaways for the OLSC’s in the USA and Canada.  Your business helps us continue these programs throughout the season.