Anfield’s new Main Stand: Vintage Modern

LIVERPOOL, ENGLAND - AUGUST 12:  (THE SUN OUT, THE SUN ON SUNDAY OUT) Jordan Henderson of Liverpool during a training session at Melwood Training Ground on August 12, 2016 in Liverpool, England.  (Photo by Andrew Powell/Liverpool FC via Getty Images)

LIVERPOOL, ENGLAND – AUGUST 12: (THE SUN OUT, THE SUN ON SUNDAY OUT) Jordan Henderson of Liverpool during a training session at Melwood Training Ground on August 12, 2016 in Liverpool, England. (Photo by Andrew Powell/Liverpool FC via Getty Images)

When we started the shop back in 2010 there was a lot of buzz about a new stadium at Stanley Park.  As history buffs we were excited with something big and bold but also sad to think of a life without Anfield.  We even thought would our shop name make sense if there wasn’t an “Anfield”?  When John Henry and the gang took over the reigns of the club and mentioned that they instead wanted to redevelop the historic ground we were elated.  And having seen the Fenway Park improvements we knew that it would be done incredibly well.

This weekend marks the first home match of the season with the new stand, with reigning Premier League Champions Leicester City visiting the new Fortress Anfield.  From all accounts and photos we’ve seen it looks stunning.  Can’t wait to see the crowds and hear the noise.

Headed to Anfield soon?  Give us a shout in the comments and let us know what you thought.

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US LFC Tour: Take your experience up a notch and support the LFC Foundation!

Screen Shot 2016-07-09 at 10.38.00 AMAs you know, before each match LFC players walk out with children (called mascots – unlike the typical ‘mascot’ that we are used to seeing in sporting events stateside). The LFC Foundation is auctioning off mascot opportunities for their upcoming tour matches. Want your child to walk out with the players before the match in Santa Clara? Bid now!

This auction is for the incredible opportunity for your child to be an official mascot for Liverpool FC. The mascot experience will take place on Saturday 30th July at the Levi Stadium, Santa Clara, USA for the Liverpool FC vs AC Milan match – 19.00 Kick Off.

The prize includes:

  • Two General Admission tickets for the match
  • Official Liverpool FC mascot place for the match against AC Milan
  • Liverpool FC 2016/17 Junior Kit
  • LFC International Adult and Junior Membership (2 adults & 2 children)

The mascot must be between the ages of 7 and 14 years old.

All winners will be expected to make their own travel arrangements to and from this event.

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I’m a US LFC fan and want to go to Anfield. How do I get tickets?

We get asked quite a bit about the best way to get tickets at Anfield.  Trying to get tickets is unlike anything you’ve encountered here in the US as there is no ticketmaster or secondary market (that is legal).  All Premier League clubs are strict on scalping as it is illegal in the UK.  We’ve heard horror stories of fans spending thousands of dollars on fake tickets only to end up watching the match at a bar in the city.  Depending on the match, tickets can be easily sourced and you can get some really great seats.  In an effort to provide as much detail as possible we’ve included the following FAQ guide to your first match at Anfield.

Option 1: Join your local OLSC (official liverpool supporters club).  Find the closest city to you and then sign up as you can get access to their ticket allocation.  That is by far the easiest way.  I think membership at most is <$25/year.  Most have websites/facebook and are active on social media as well.  Unsure as to which is the closest to you?  Here is the list of all OLSC’s.  OLSC’s are given ticket allocations twice a year – in August and then in December.  So make sure to sign up and make sure that you are on the email list to ensure you get your request in.  Tickets are not guaranteed although the club does set aside tickets directly for OLSC members.

Option 2: Hospitality packages.  There are two main types of hospitality packages – one that includes lodging and those without.  If you need a place to stay in Liverpool you can get a whole package of a hotel and tickets through Thomas Cook (kind of like a Holiday Inn). .  Thomas Cook has partnered with LFC and offers match deals with almost every game.  The  other hospitality packages include a meal or experience and can be found here:  They can go up in pricing depending on the ‘package’.  We’ve done the Reds Bar one which the seats were phenomenal and we didn’t want any perks or meals so it was nice.

Option 3: Quest Travel has started doing dedicated inclusive trips to Liverpool that includes really great meet and greets with former players.  Check out their site here to see what they are planning for 2016/17.

Option 4: Official membership.  The club offers a couple different membership options that give you access to tickets.  The full membership will get you access to tickets – the international membership will not.  Ticket allocation is a bit tricky and is done via a lottery and loyalty built on attendance at previous matches so we’ve never been successful getting tickets this way.  But it is an option.

The key things to remember when heading to your first match at Anfield.  This is SUPER IMPORTANT:

1. Match dates can change.  This is a hard lesson as most people know that short of major storms or snow – here in the US, the game will go on.  In the UK – games can move around up until about a month before the game is played.  We’ve heard from many fans who had to miss out when the game they had tickets for was moved to months away or a couple days later when they were due to fly home.  So while it is definitely good to plan ahead – realize that you might have to be a bit flexible and the airlines won’t really be helpful if you need to change tickets as a result.

2. Don’t buy tickets from any of the other ways above.  There are no legitimate professional reseller places in the UK.

3. When you get inside and it’s time to start the match, put your camera down and hold up your scarf and sing You’ll Never Walk Alone as loud as you can.  It’s one of the most incredible things we’ve ever seen.  Goosebumps every time.

4. Certain matches are easier to attend than others.  If we wanted to go see the Merseyside Derby, even with all of our contacts with the shop, we still would not have a great likelihood of getting a ticket.  So choose accordingly.  We’ve seen West Ham at Anfield quite a few times and been completely happy nonetheless.

5. PLAN AHEAD – You might get lucky if you decide a couple weeks or a month away to head to Merseyside but you can save yourself a lot of stress and anxiety by looking at the fixture list and picking what would be a good time.  But as mentioned above the calendar can change if there’s an FA Cup or League Cup match that pushes a PL game back.

Any other questions, let us know.

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Why buy your 2016/17 Official Liverpool FC Jersey by New Balance from The Anfield Shop?

MT630001HRD_1Here at the shop we love all things Liverpool FC.  We spend our days making sure that we have the best selection of LFC merchandise and that our customers have all the information they need to pick out the best products.  With today’s launch of the new Official Liverpool FC home jersey made by New Balance we want to make it easy for customers to pick up the new jersey and get ready for the upcoming season.  So why buy your jersey from

  1. These are official!  When you buy your jersey here you are getting a jersey that we get direct from New Balance and the same jersey that is on sale at the main club shops in Liverpool.  Avoid counterfeit products as they are inferior quality and most are known to disintegrate after a single wash.  Buying official merchandise also supports the club.  When you receive your jersey you’ll notice the quality in the detailing, fabric, printing and style.  New Balance raised the bar this year with their performance apparel and this jersey reflects those efforts.Note: This year New Balance also introduced an ‘elite’ version of the jersey which is what the players will be wearing on the field.  We also will have that version of the jersey available.
  2. MT630001HRD_5MT630001HRD_8Custom printing: We stock the full range of SportingiD Premier League names, numbers and patches.  These are the exact size and material that the players wear on their jerseys.
  3. No customs duties: When you order from us we ship your order from our store just outside of Seattle, WA.  Almost all orders ship the same day they were placed. Most orders arrive within a couple of business days and you don’t have to worry about paying any import duties or taxes.
  4. Free shipping All 2016/17 jersey orders are eligible for fast and free shipping!
  5. Support a small business: We are a family-run business and proud to be a unique store dedicated to all things LFC. What’s better than having a store for LFC fans run by LFC fans?
  6. MT630001HRD_4Support your OLSC (Official Liverpool FC Supporters Clubs): We regularly sponsor events and giveaways for the OLSC’s in the USA and Canada.  Your business helps us continue these programs throughout the season.
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2016 Capital One Cup Bound!

Congrats to the Mighty Reds on reaching the Finals of the Capital One Cup!  We still remember the 2012 Final and Steven Gerrard lifting the cup.  Will history repeat itself (again) with a new skipper?

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Thanks for a great 2015 and bring on 2016!

Sorry for the lack of posts – we’ve been all hands on deck making sure your orders went out quickly in addition to planning and developing our new products for 2016.

From all of us here at the shop we wish everyone a safe and Merry Christmas and Happy New Year!  We will be closing early on December 24th and will reopen on December 28th.

Thanks to all for shopping the shop!7cdFzBiRpLH3Tsn0NnV6BspoA2tivsywmBmoxoqOWS8,d4WdwgixLb9g5R-oBxcgJQlU-Es0dmC6LCBbCj2KLpI,Y6tXODl3JOpzJ7ti_wDlDlsHYIP5qZNsmbGUVoyLNF8,D8pzRUfomqf_fbu3SUe4IsKFQzyUUY32XSlX0tED7YI

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Good-bye International Breaks in 2015: Bring on City

anfieldshopblackfriday_FBAlong with many fans we dread the interruptions of the international breaks, although they can be nice for allowing players to heal up for injuries.  But never before have we been more excited to return to Premier League actions.  This weekend brings the big one: Manchester City.  Several big names in the squad are rumored to be back in the mix to start or at least be ready on the bench if needed.  Plus, Klopp has had more time to instill his philosophies and tactics with the squad.  It really has been a win-win-win over the last couple weeks.

Here at the shop we are getting ready and stocking up for our big Black Friday promotions including deals for Cyber Monday, flash sales, and doing everything we can to make sure you have as much LFC in your life as possible.  Think you’ve got a great idea for a ‘Black Friday’ deal?  Give us a shout on twitter @AnfieldShop or drop us a line on Facebook.

So here’s to 3 points this weekend!

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Welcome Jurgen Klopp to Liverpool FC!

As fans we were delighted to see the appointment of new LFC manager Jurgen Klopp.  He is such a passionate personality and one that can identify with Liverpool fans and has such an incredible track record in the Bundesliga.  We’re anxious to see where he can take the team in the near future.

Big match coming up this weekend with Spurs.  With only a week at the helm will Klopp face Tottenham and grab 3 points or need some time to settle in?  No doubt the players will be anxious to impress the new boss and bring home those all important points.

New releases are continuously rolling into the shop and we’ve got some “Klopp” merchandise in work too for all those asking.  In the meantime we’re making sure everyone is ready for match days and shipping out almost all orders same day.

Any questions just give us a shout by email or give the shop a call.  More than happy to help with all inquiries, big or small :)

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The Latest LFC Team News

Stay fan sharp with the latest LFC team news and fan information available in our Anfield Shop blog. During the season, the posts summarize exciting highlights and include comments about ongoing action. Off season, the team news continues, along with suggestions for the shop items you may need for upcoming matches. The blog is a quick read, but there's still plenty of sports commentary and official product info to keep you in the know. You may enjoy hearing the latest Liverpool Football Club news and team updates straight from a fellow fan. You can also view other readers' responses to recent posts. Even get a little more insight into Anfield Shop owners, Alisha and Josh Weiss, through the blog. And of course, you can always join in shop conversations on Twitter or contact us directly about a post or a product.

Liverpool FC Blog and Updates Cover the Latest Match and Product Highlights

If you're red to the core, Liverpool FC blogs and updates are written for you. They cover past match highlights and future action. They also share details on official merchandise that's unique or handy in a home with steadfast spirit. Our blogs discuss a variety of gift ideas and often provide quick overviews of new shop arrivals. See the most recent blogs or click back to archived posts that reveal a Red fan's reactions throughout the season. Once the action is on a hiatus, our Liverpool Football Club blog posts and fan updates offer ideas on gearing up for the next season. In just a few minutes, you can learn the best LFC items for your car, parties or souvenir collections! Take a look.