7 goals on a Tuesday and other great Liverpool things…

Champions League matches are a bit of a treat for North American fans.  We can suddenly enjoy ‘long lunches’ or perhaps a planned appointment to tune in to our favorite team.  As with any game sometimes there are highs and sometimes lows – but today wasn’t any ordinary day. No, today Liverpool dominated Slovenia’s Maribor and finished their away leg 7-0 victors.  Multiple players scored a brace including Firmino and Salah.

In the spirit of all things amazing on a Tuesday we’re proud to announce the latest release at the shop – an exclusive poster print with the majority of the proceeds to be donated to the Liverpool FC Foundation.

Many stateside fans will recognize the LFCF as it has conducted clinics and events on the club’s stateside tours.  We’ve been able to help with some fundraising in the past but got this idea to create something based on an image that you’d want to stare at all day and thanks to design genius and fellow fan Carlos Oliva we have something that is a perfect addition to any Liverpool fan’s wall.

The poster ships unframed and in a separate protective cardboard tube.

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We’re 7! Thanks from all of us!

It’s so hard to believe that we’re 7 years old!  We started in our spare bedroom with the goal of making it easier for North American LFC fans to get great merchandise.  From there we’ve added our own in-house production in addition to continuing to source items from official licensees all over the world.

Thanks from all of us,

Josh, Alisha, Denise, Diana, Andrew, Julie, Ashlee, and Ryan.

Introducing the New LFC Balance Pitch Black Collection

TLiverpool pitch black jersey.he Anfield Shop is proud to announce it is stocking the new Liverpool FC New Balance Pitch Black range.  This extremely limited supply jersey will be available for pre-order starting on September 18th and we will start shipping out preorders on the worldwide release date of September 21st.

We measured the jersey and included a sizing chart when ordering so make sure you have your best fit before ordering.

So grab yours before it’s gone!

International Break Concludes: Back to Business for LFC

International breaks are always a bit of a nervy time.  Will players get injured?  Will we keep the great momentum going from the start of the season?  Now adding in the transfer window and you’ve got one very nervous crew here at the shop.  But today, on this Labor Day, we say goodbye to international break and hello again to the Premier League season!

The good news is that behind the scenes, we’ve been busy.  New shipments from New Balance continue to arrive expanding on the training range with heavier jackets and incredibly soft hoodies.  Our new collection of t-shirts is at the club undergoing approvals and we hope to launch those soon.  Finally we’re close to receiving our order of the Champions League lettering which will allow us to offer the full Liverpool FC Champions League jersey just like you would get in Merseyside.

That’s all for now and we’ll make sure to post stock updates as well as new arrivals on social!

The Anfield Box: One year in and we’re only getting started…

Anfield Box Liverpool FC Subscription Box

The Anfield Box is the first and only licensed subscription box service for Liverpool FC fans in North America.   Creating products that celebrate the club and offer fans who want more access to exclusive content and merchandise is our top priority.  We scoured the globe for rare LFC merchandise and even took a trip to Melwood in March to prepare for the May box release.  This special relationship with the club lets us find and create from scratch, one-of-a kind items that we can share with you.

So what’s in store for the next box release? “We’re including something that I don’t think anyone would expect in the August box,” says Managing Director, Alisha Weiss. “It’s the start of the season after all and I think everyone has missed LFC in their lives.”

2017/2018 Liverpool FC New Balance Jersey: Your guide to the best fit

The new 2017/18 New Balance Liverpool jersey is turning heads with its stylish look and retro details.  Ordering from the shop is easy but we want you to get the best fit so we got out our tape measures and took a look at the new releases of the home, elite and ladies versions of the jersey.

You’ll find all of the measurements detailed at left and if you have any other questions just let us know by either calling the shop or sending an email.

All of the jerseys come to us blank from New Balance and we have a full custom shop to add names/numbers/patches/etc but as you can imagine the possibilities are endless!  Twitter handles, nicknames, favorite players (Stevie G!), anything is possible on your new 2017/18 Liverpool FC jersey.

All measurements are in inches.

Anfield’s new Main Stand: Vintage Modern

LIVERPOOL, ENGLAND - AUGUST 12:  (THE SUN OUT, THE SUN ON SUNDAY OUT) Jordan Henderson of Liverpool during a training session at Melwood Training Ground on August 12, 2016 in Liverpool, England.  (Photo by Andrew Powell/Liverpool FC via Getty Images)

LIVERPOOL, ENGLAND – AUGUST 12: (THE SUN OUT, THE SUN ON SUNDAY OUT) Jordan Henderson of Liverpool during a training session at Melwood Training Ground on August 12, 2016 in Liverpool, England. (Photo by Andrew Powell/Liverpool FC via Getty Images)

When we started the shop back in 2010 there was a lot of buzz about a new stadium at Stanley Park.  As history buffs we were excited with something big and bold but also sad to think of a life without Anfield.  We even thought would our shop name make sense if there wasn’t an “Anfield”?  When John Henry and the gang took over the reigns of the club and mentioned that they instead wanted to redevelop the historic ground we were elated.  And having seen the Fenway Park improvements we knew that it would be done incredibly well.

This weekend marks the first home match of the season with the new stand, with reigning Premier League Champions Leicester City visiting the new Fortress Anfield.  From all accounts and photos we’ve seen it looks stunning.  Can’t wait to see the crowds and hear the noise.

Headed to Anfield soon?  Give us a shout in the comments and let us know what you thought.

US LFC Tour: Take your experience up a notch and support the LFC Foundation!

Screen Shot 2016-07-09 at 10.38.00 AMAs you know, before each match LFC players walk out with children (called mascots – unlike the typical ‘mascot’ that we are used to seeing in sporting events stateside). The LFC Foundation is auctioning off mascot opportunities for their upcoming tour matches. Want your child to walk out with the players before the match in Santa Clara? Bid now!

This auction is for the incredible opportunity for your child to be an official mascot for Liverpool FC. The mascot experience will take place on Saturday 30th July at the Levi Stadium, Santa Clara, USA for the Liverpool FC vs AC Milan match – 19.00 Kick Off.

The prize includes:

  • Two General Admission tickets for the match
  • Official Liverpool FC mascot place for the match against AC Milan
  • Liverpool FC 2016/17 Junior Kit
  • LFC International Adult and Junior Membership (2 adults & 2 children)

The mascot must be between the ages of 7 and 14 years old.

All winners will be expected to make their own travel arrangements to and from this event.