About Us

About Us

We are North America's largest dedicated Liverpool FC Store.  Started by Alisha & Josh in 2010 it's hard to believe that we've grown so much over the last couple of years!  The shop is located in Seattle, Washington and serves customers all over North America.

We work directly with LFC Retail in addition to suppliers across the world to get the latest and greatest products directly from Liverpool.  We also have scoured the globe looking for anything and everything Liverpool FC-related to stock for our fellow fans. So whether it's beanies and hoodies, jerseys or footballs, we've got you covered. 

If you are a supporter's group or matchday bar and you need merchandise, let us know and we'd love to help you out. If you're a Liverpool fan in North America, know that there are several Official Liverpool FC Supporter's groups in a city near you.

We were also recently profiled in an Examiner story by writer David Falk that can be found here.

Our Favorite Charities

Here at The Anfield Shop we are committed to doing everything we can to give back to the city and club we love.  As such, we are delighted to work with some amazing charities and help them in any way possible, whether it be by offering their merchandise or making regular donations.

All of the purchase price from Jamie Carragher-signed merchandise goes to Jamie Carragher's 23 Foundation. We are delighted to be a patron of this charity and will continue to donate 10% of our profits to this amazing group of folks. The 23 Foundation aims to give local kids in Merseyside a chance to achieve their dreams through local charities, clubs and community initiatives by providing the means to make a difference.

In addition to the 23 Foundation we are proud to offer wristbands that benefit the Steven Gerrard Foundation.  These came directly from the SGF and we are proud to help Steven with his fundraising goals.  The SGF is "committed to making a lasting difference to disadvantaged children through independently evaluated grants supported by and in consultation with its charitable partner the Consortium for Street Children (CSC)."

The HFSG is another important group that we support.  The Hillsborough Family Support Group has offered up official wristbands, pins, and scarves that we offer with 100% of the purchase price going directly to the HFSG.

Our most recenty charity partner is the LFC Foundation.  We are proud to be helping out the LFC Foundation in any way possible as they lead future endeavors.

Supporter's Groups

We are happy to work with all of the North American Official Liverpool FC Supporter's Groups (OLSC).  If any OLSC is planning an event or fundraiser please get in touch as we regularly supply items to help out any efforts to raise money for the above foundations.

Frequently Asked Questions

What currency are the prices in?

All prices are in USD.  In the event you are ordering from Canada the price charged will be in USD and the amount ultimately charged to your credit card will be reflective of your bank's USD-CAN exchange rate.

Are you an official New Balance Dealer?

Yes!  We are proud to be a dealer of the full range of New Balance Liverpool FC products, including: jerseys, shorts, training wear, hats, scarves, footballs, and more!  We've been with Warrior and now New Balance since they took over making jerseys for the club and try to stock anything and everything that they make LFC.

Can you personalize jerseys?

Yes!  We have the full line of Premier League numbering & lettering.  This is the ProS style of numbers that is the exact same type that the players wear.  We also have the Official Premier League patches available as well.  We can do your name, or any first-team player's name/number on your LFC jersey.  We use the SportingiD style letters  and numbers, which are the ProS and exactly like the players.  We are not responsible for any squad number changes or spelling mistakes if ordering a custom jersey.  We print it exactly as you type it so please make sure to double-check the name/number is correct.

How much is shipping?

Every item in the shop is weighted and the total of your shipping cost depends on the total weight of your order.  We are connected to the real-time costs from the USPS and UPS to ensure you don't overpay for shipping.  To get a shipping quote, put everything in your cart and proceed to checkout.  Click on the 'shipping quote' hyperlink and put in your State or Country to get an accurate quote on the postage costs.  All orders delivered to the USA over $75 ship for free (as do all Canadian orders over $175). 

I live overseas.  Can you ship to me?

Due to licensing restrictions on some of our products we can only ship to North America.

Where are you located?

We are based out of Seattle, Washington.  

Can I stop by the shop?

We do not have a public storefront at this time but stay tuned!

What if I have an idea for a t-shirt?

We welcome any and all suggestions for Liverpool-inspired apparel.  If you've got an idea, we're listening.  Send an email to us at alisha@anfieldshop.com

Where do your products come from?

Most of our merchandise comes directly from Liverpool FC.  We've worked hard to build a relationship with the Club and are extremely proud to be associated with LFC.  We receive shipments of new stock from the UK on a daily basis.  All of our orders (except for signed merchandise from the 23 Foundation) ship from near Seattle, WA.

Why is there a hologram on my merchandise and what do I do with it?

Follow the hyperlink below to register your hologram.  You will be directed to the official LFC site and, once you enter your hologram information, will be entered into contests to win prizes:


What is your environmental policy?

We try and reuse as many packing supplies and stuffing as possible.  As a result, we do not include a paper copy of your invoice with your order to conserve paper.  An electronic invoice is sent upon the completion (shipment) of your order.

What is your return policy?

Check out our "Policies" section for more on this question.

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